© Darkwhite

Amid proliferation of content on the web, many images are invariably used without license; it’s also inefficient and costly for photographers to administer image licensing, infringement detection and reporting. As a result, photographers leave a lot of money on the table.

An industry-wide lack of transparency means photographers are unable to verify royalty statements.

Considerable effort goes into managing, protecting and distributing photographers’ images; it’s fragmented across multiple parties and platforms and demands an unnecessary amount of attention and care from photographers.